{"id":7463,"date":"2025-01-28T13:20:21","date_gmt":"2025-01-28T13:20:21","guid":{"rendered":"https:\/\/avisualstudios.es\/how-to-take-advertising-photos\/"},"modified":"2025-01-28T13:20:21","modified_gmt":"2025-01-28T13:20:21","slug":"how-to-take-advertising-photos","status":"publish","type":"post","link":"https:\/\/avisualstudios.es\/en\/how-to-take-advertising-photos\/","title":{"rendered":"How to take advertising photos?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In today&#8217;s article, we want to tell you<\/span><b> how to take advertising photos<\/b><span style=\"font-weight: 400;\">. Tanto si tienes previsto realizar las fotos publicitarias t\u00fa mismo, como si quieres contratar a un fot\u00f3grafo profesional que se encargue de realizar la sesi\u00f3n, es importante que tengas en cuenta cierta metodolog\u00eda de trabajo.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>advertising photography<\/b><span style=\"font-weight: 400;\">  is a complex field with different branches of specialization. Advertising is based on conveying a message with a very clear intention: usually, to consume a product or service. Therefore, advertising photos have a great visual impact. The images should not go unnoticed and it is very important that, through them, we can convey the message we want.    <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Types of advertising photography<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are different types of <\/span><b>advertising photos <\/b><span style=\"font-weight: 400;\">and each of them requires specific needs. <\/span> <\/p>\n<h3><span style=\"font-weight: 400;\">Product photography<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As its name suggests, it encompasses the photography taken of any product. In this case, the most important thing is to correctly highlight the product we intend to sell, showing it in perfect condition and with the best possible presentation. If you need to work with products, don&#8217;t miss our previous post with several    <\/span><a href=\"http:\/\/avisualstudios.es\/2021\/12\/10\/consejos-fotografiar-productos\/\"><span style=\"font-weight: 400;\">tips for photographing products<\/span><\/a><span style=\"font-weight: 400;\">. <\/span> <\/p>\n<h3><span style=\"font-weight: 400;\">Corporate photography  <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Corporate photography consists of brand images of companies, entities, and organizations. Usually, professionals appear and they are often intended for websites or promotional brochures. If you&#8217;re thinking about making a    <\/span><a href=\"http:\/\/avisualstudios.es\/como-hacer-un-video-corporativo-profesional\/\"><span style=\"font-weight: 400;\">professional corporate video<\/span><\/a><span style=\"font-weight: 400;\">, don&#8217;t miss our previous post. <\/span> <\/p>\n<h3><span style=\"font-weight: 400;\">Fashion photography<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fashion photography can be done on a model or on a flat surface. In the first case, the most common intention is to try to move the potential buyer, creating the need to want to have what we show. On the other hand, flat-lay photography is usually a format designed for    <\/span><i><span style=\"font-weight: 400;\">ecommerce<\/span><\/i><span style=\"font-weight: 400;\">, as it allows showing the product as it is, focusing attention on the details of the piece and not so much on how it can make us feel. For more information on   <\/span><a href=\"http:\/\/avisualstudios.es\/2022\/05\/23\/fotografia-de-moda-sobre-plano\/\"><span style=\"font-weight: 400;\">flat-lay fashion photography<\/span><\/a><span style=\"font-weight: 400;\">, don&#8217;t hesitate to check our previous post.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to take photos for advertising?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to take into account each of the phases that make up advertising photography to obtain the best results. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Briefing<\/b><span style=\"font-weight: 400;\">: Typically, it&#8217;s a small document that gathers all the information related to the image you want to achieve. <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Idea<\/b><span style=\"font-weight: 400;\">: Subsequently, the briefing is translated into a concrete idea. This phase is usually a joint work between the photographer and the company or advertising agency managing the campaign.  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Planning<\/b><span style=\"font-weight: 400;\">: Once we have a clear idea, the next stage is to plan where the advertising photographs will be taken, obtain the necessary permits, and hire the personnel who should be part of the session. In this phase, it&#8217;s important to think about the necessary work material to carry out the session. Remember that, if you conduct your session at AvisualStudios, we will provide you with all the necessary material, in addition to offering you the space in which to take your advertising photos.   <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Editing<\/b><span style=\"font-weight: 400;\">: Once the photographs are taken, the last step will be to make the final retouches in the editing. The most common is to correct colors, remove or add elements and, if models appear in the scene, retouch their skin.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you have all the keys on how to take advertising photos, all that&#8217;s left is to get to work. If you&#8217;re looking for a space to take photographs with all the necessary equipment, we recommend you take a look at our   <\/span><a href=\"http:\/\/avisualstudios.es\/platos\/\"><span style=\"font-weight: 400;\">photo and video studios in Barcelona<\/span><\/a> and <a href=\"http:\/\/avisualstudios.es\/studios\/m-space\/\">Madrid<\/a><span style=\"font-weight: 400;\"> or our solutions for <\/span><a href=\"http:\/\/avisualstudios.es\/foto-producto\/\"><span style=\"font-weight: 400;\">product photography<\/span><\/a> available in Madrid and Barcelona<span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s article, we want to tell you how to take advertising photos. Tanto si tienes previsto realizar las fotos publicitarias t\u00fa mismo, como si quieres contratar a un fot\u00f3grafo profesional que se encargue de realizar la sesi\u00f3n, es importante que tengas en cuenta cierta metodolog\u00eda de trabajo. The advertising photography is a complex field [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[173],"tags":[],"class_list":["post-7463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-photography"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to take advertising photos? - Avisual Studios<\/title>\n<meta name=\"description\" content=\"We&#039;ll tell you how to take professional advertising photos. 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