{"id":7656,"date":"2025-01-28T13:24:28","date_gmt":"2025-01-28T13:24:28","guid":{"rendered":"https:\/\/avisualstudios.es\/360-degree-product-photography\/"},"modified":"2025-01-28T13:24:28","modified_gmt":"2025-01-28T13:24:28","slug":"360-degree-product-photography","status":"publish","type":"post","link":"https:\/\/avisualstudios.es\/en\/360-degree-product-photography\/","title":{"rendered":"360-degree product photography"},"content":{"rendered":"

360-degree product photography<\/strong> is a type of format that captures products from all angles. It is primarily used in e-commerce<\/em>, on sales websites, and lately also on social media. Its aim is to provide even more information about the product and attract potential customers, thanks to this interactive visualization. <\/span><\/p>\n

Its technique consists of taking a series of individual photographs from different angles distributed uniformly around the object (for example, every 10\u00b0) which, when finally combined into a single view, simulates the rotation of the object.<\/span><\/p>\n

Types of 360-degree product photography<\/b><\/h2>\n

Non-interactive 360 animation<\/b><\/h3>\n

This is a gif where automated movements have been established for the object to show different views, and this format lacks sufficient quality.<\/span><\/p>\n

Interactive 360-degree photography<\/b><\/h3>\n

It’s a collection of consecutive photos that form a 360 around the object, and you can also move it to view it as you prefer, on a horizontal plane.<\/span><\/p>\n

Semi-spherical or spherical 360-degree photography<\/b><\/h3>\n

Although the operation is the same as the previous one, it can also move towards the top or bottom of the product if it’s spherical.<\/span><\/p>\n

Virtual product tours<\/b><\/h3>\n

This type of 360-degree photography, in addition to being interactive, allows us to focus on specific details, materials, or functions of the product.<\/span><\/p>\n

Product animations<\/b><\/h3>\n

With this format, using 360-degree photography, we can see movement in specific parts or accessories of the product.<\/p>\n

When is it convenient to take 360-degree photographs?<\/b><\/h2>\n

\"360\"

Undoubtedly, for the newest and most technological products, it is highly recommended for <\/span>visualizing shapes<\/b>, providing the customer with a <\/span>sense of confidence <\/b>and<\/span> informing about the characteristics<\/b> of the product.<\/span><\/p>\n

Advantages of 360-degree photography in a virtual store<\/b><\/h2>\n

360-degree product views can reduce the gap between physical and online shopping experiences. Among the advantages, we can highlight: <\/span><\/p>\n