Light box photography vs automated photography

Until recently, product photographs were taken manually by a photographer using a light box. Fortunately, modern solutions have arrived today to enhance results; automated machines for product photography. These solutions ensure three things that any brand or photographer seeks in obtaining product photographs; high quality, homogeneity and time-saving. These automated machines help save time and accelerate processes thanks to the following automated processes.

Differences between light box photography and automated photography

Simultaneous shooting and post-production

Previously with light boxes, once the photographs were taken, the photographer had to spend hours editing the photographs and tediously removing the background from them. In contrast, with these automated machines, once the photograph is taken and before exporting, it is possible to retouch elements of any photograph from its software; exposure, contrast, color… thus saving you from having to pass the photographs through Adobe Lightroom or Adobe Photoshop. Additionally, at the same moment you “click” to take the photographs, the machine automatically removes the background for you. Yes, with just one click. https://www.youtube.com/watch?v=8vqERpyh4Lc

Integrated LED lighting

Orbitvu’s automated solutions in product photography are an “all-in-one”. They integrate everything necessary for taking photographs in a single structure, without the need to be setting up and taking down equipment such as spotlights. The equipment integrates individually adjustable intensity LED panels. Thanks to them, you save time and ensure uniformity in your packshots.

Photographs at all angles

Unlike light boxes, which usually have a static base, in automated machines the base is rotating and also motorized. What does this mean? That from the computer you can rotate the table or magic table without moving yourself or the object. Moreover, you can program the angles you want so that the machine takes photographs for you at all of them. And not only that, it allows you to make, in addition to photographs, 360º product views and video. Some machines also have a sliding camera support, allowing for overhead shots in a moment, without having to set up more tripods. If you’re curious to know these machines, we invite you to try them for free in our studios. If you’re a brand, send us a product and we’ll do a test so you can see the results. And if you’re a photographer, book a free trial session with us and you’ll be able to see them in action. At AVisual STUDIOS we have automated photography machines for small products or photography machines for products of any size, and also for flat lay photography or fly lay.