How to take advertising photos?

In today’s article, we want to tell you how to take advertising photos. Tanto si tienes previsto realizar las fotos publicitarias tú mismo, como si quieres contratar a un fotógrafo profesional que se encargue de realizar la sesión, es importante que tengas en cuenta cierta metodología de trabajo.

The advertising photography is a complex field with different branches of specialization. Advertising is based on conveying a message with a very clear intention: usually, to consume a product or service. Therefore, advertising photos have a great visual impact. The images should not go unnoticed and it is very important that, through them, we can convey the message we want.

Types of advertising photography

There are different types of advertising photos and each of them requires specific needs.

Product photography

As its name suggests, it encompasses the photography taken of any product. In this case, the most important thing is to correctly highlight the product we intend to sell, showing it in perfect condition and with the best possible presentation. If you need to work with products, don’t miss our previous post with several tips for photographing products.

Corporate photography

Corporate photography consists of brand images of companies, entities, and organizations. Usually, professionals appear and they are often intended for websites or promotional brochures. If you’re thinking about making a professional corporate video, don’t miss our previous post.

Fashion photography

Fashion photography can be done on a model or on a flat surface. In the first case, the most common intention is to try to move the potential buyer, creating the need to want to have what we show. On the other hand, flat-lay photography is usually a format designed for ecommerce, as it allows showing the product as it is, focusing attention on the details of the piece and not so much on how it can make us feel. For more information on flat-lay fashion photography, don’t hesitate to check our previous post.

How to take photos for advertising?

It’s important to take into account each of the phases that make up advertising photography to obtain the best results.

• Briefing: Typically, it’s a small document that gathers all the information related to the image you want to achieve.
• Idea: Subsequently, the briefing is translated into a concrete idea. This phase is usually a joint work between the photographer and the company or advertising agency managing the campaign.
• Planning: Once we have a clear idea, the next stage is to plan where the advertising photographs will be taken, obtain the necessary permits, and hire the personnel who should be part of the session. In this phase, it’s important to think about the necessary work material to carry out the session. Remember that, if you conduct your session at AvisualStudios, we will provide you with all the necessary material, in addition to offering you the space in which to take your advertising photos.
• Editing: Once the photographs are taken, the last step will be to make the final retouches in the editing. The most common is to correct colors, remove or add elements and, if models appear in the scene, retouch their skin.

Now that you have all the keys on how to take advertising photos, all that’s left is to get to work. If you’re looking for a space to take photographs with all the necessary equipment, we recommend you take a look at our photo and video studios in Barcelona and Madrid or our solutions for product photography available in Madrid and Barcelona.