Quality product photography for e-commerce

If you want to grow your e-commerce this year, you need to showcase your products with a minimum of professional quality and quickly.

Increase your sales with quality product photographs

You might be interested to know that 90% of the information our brain assimilates is through our eyes, and that anyone visiting websites retains 80% of what they see. It’s evident that this will play in our favor if our e-commerce is properly prepared. Therefore, it’s important to faithfully show the color, texture, size, and details of your items to positively influence any customer’s purchase decision, and these elements directly depend on the quality and quantity of photographs you display on your website. Generally, these types of photographs are perfectly illuminated to avoid creating shadows that ‘hide’ details and are taken on a white background to focus attention on what’s important.

What a quality product photograph looks like

It’s important that the photograph has sufficient resolution so that, if the customer desires, they can zoom in on some details of the product. At the same time, it’s important that your photographs are properly optimized because, if they are too large and heavy, they will slow down your e-commerce, which can both make your customer lose patience waiting for them to load and cause search engines like Google to ‘penalize’ your page and show it less, compared to others.

360º animated product photography

A resource used by some of the large e-commerce platforms like Amazon or Zalando is 360º animation of photographs. This type of format allows the user to interactively view the product from all angles. As you can imagine, this format is even more decisive in the purchase decision. Editing all the photographs, all the angles, and exporting them in all desired formats, and optimized as well, is a process that adds even more time between taking and uploading your products to the web.

Save time and quickly create product packshots

Fortunately, now there are alternatives that automate all these processes so that you can update your e-commerce more quickly. These all-in-one machines include everything necessary to perform photography, video, or 360º animation of a product; adjustable LED lighting, motorized rotating platforms, and adjustable camera supports or different angles, including overhead. These machines and all their components are controlled remotely from a single computer thanks to special software. This is available for both iOS and Windows, and what stands out most and what you’ll be interested to know is that it allows you to program actions; number of photos, shooting angles, and export in multiple formats. It also allows editing of basic parameters of the photographs before exporting them; exposure, contrast, saturation… and automatically removes the background thanks to mask creation. Additionally, with the creation of parameter and action templates, you’ll achieve much more homogeneous packshots for your e-commerce, and much faster to upload your products than in the traditional way.

Automated product machines

These machines require a considerable investment if you want to have them among your equipment, which is why at AVisual STUDIOS you’ll find them for rent in very economical hourly packages, which will allow you to recover your investment even faster. Currently, we have 4 types of automated machines for rent in our Barcelona studio; the Alphastudio XXL, ideal for any type of product, regardless of size, the Alphatable, for flat or flatlay photography, the Alphashot 360, designed for small-sized products, and the ScanCube 308, for medium to small-sized products. Except for the Alphatable model, all have a motorized base for 360º animations. If you want to know more details about these machines and request a free demo to check the results for yourself, we invite you to visit our studios. You can also send us the products and we will perform the test for you.