Virtual production: Beyond the tangible

In the digital era we live in, virtual production now encompasses various industries and activities. From creating movies and video games to planning live events, virtual production has revolutionized the way we conceive and create audiovisual content.

What is virtual production?

Virtual production has provided new opportunities and immersive experiences. Instead of relying exclusively on physical media, virtual production is distinguished by its ability to create environments by leveraging technology and simulating spaces.

This process involves the use of advanced software, computer-generated imagery (CGI), virtual reality (VR), and augmented reality (AR), among other innovative technologies, and individuals or teams intervene at an appropriate time.

This new production approach allows professionals to reduce costs by working with teams remotely, and create virtual scenarios, environments, and characters, changing and adjusting them quickly. Over the years, advancements will further improve the quality and realism of these productions, blurring the lines between real and virtual settings.

These virtual scenarios are primarily used in film, television, and live or pre-recorded streamings or events, and even the video game industry has adopted these virtual tools. Developers create highly realistic environments that transcend the limitations of traditional methods.

Use of PTZ robotic cameras

Among the audiovisual equipment necessary in many virtual productions, we find PTZ (Pan-Tilt-Zoom) robotic cameras. These cameras are essential elements that allow capturing dynamic angles and precise details in virtual environments remotely. Their ability to pan horizontally and vertically, as well as zoom, provides creators with extraordinary flexibility in recording virtual content. PTZ cameras are used to follow characters in virtual environments, creating and programming movements. In live events, such as concerts or virtual sports broadcasts, these cameras offer a captivating visual experience by allowing smooth transitions between different viewpoints. The integration of PTZ robotic cameras illustrates how technology continues to play a crucial role in enhancing quality and versatility in virtual production, taking creative possibilities to new horizons.

The importance of the chroma set in virtual scenarios

Virtual production not only relies on advanced technologies and PTZ robotic cameras but also on scenarios specifically designed to make the most of these tools. A key element in this process is the chroma set, a stage with green or blue walls and floors that allows the insertion of virtual backgrounds. These backgrounds can range from fantastic worlds to urban environments, giving creators the freedom to place characters in any imaginable location. The chroma set is commonly used in the film and television industry; however, virtual production goes beyond this type of scenario. In the realm of virtual reality, for example, the scenarios are completely virtual and created using specialized software.

Benefits of virtual production

There are many benefits to using this technology, such as reducing expenses in transportation, set construction, and physical resources. Creativity no longer has limits, and re-shoots or post-production rendering are no longer required.

At AVisual STUDIOS, you’ll find the space and all the material you need to carry out your virtual productions. At AVisual STUDIOS Madrid, we have the U Chroma studio, a fully soundproofed U-shaped chroma set. At AVisual STUDIOS Barcelona, you’ll find the Chroma Space, an L-shaped set with a green cyclorama, completely open, without columns or distorting elements. Both are ideal spaces to bring your ideas to life. Additionally, we have PTZ cameras for rent for your virtual productions and specialized technicians capable of designing these types of scenarios and operating the necessary equipment. Therefore, contact us to come visit them and make your inquiries about this revolutionary and booming type of production.