WEBCAST, THE NEW RECORDING FORMAT THAT’S SUCCEEDING WORLDWIDE

In today’s article, we explain what a Webcast is, the new format that’s succeeding all over the world.

The consumption of digital content has grown exponentially thanks to digitalization, and more and more products are being recorded in video format due to their high impact on users.

What is a webcast?

A webcast is a type of video format content, also known as videocast, used for live broadcasting from various platforms and can be viewed through streaming.

Main characteristics of webcast

The use of content in webcast format allows reaching a larger audience than other types of live broadcasting formats, mainly because it’s designed to be accessible from any device with an internet connection and, simultaneously, from various social networks.

This facilitates achieving high engagement and interaction with the target audience, even with those who were unaware of the live broadcast at that moment.

Another of its essential aspects is that we can customize our design: from the set to the corporate image, being able to add interactive elements, presentations, and live connections with other users.

The consumption of live content demonstrates its growth

Globally, the production of audiovisual content continues to grow at a frantic pace.

In Spain, the consumption of video content is still growing, and while podcasts remain in high demand, it’s predicted that webcasts will eventually overtake them. To give you an idea, in 2020, streaming consumption had a penetration in Spain of 49% from web and 42.2% from mobile devices.

Conclusion

Whether in the form of entertainment content, corporate presentations, or webinars, what’s clear is that webcast is here to stay, and more and more content creators are betting on this format.

If you want to learn more about webcasts, visit our Webcast Zone.

If you liked the article, tag us and share it on your social networks!