How to take product photos?

How to take product photos is the question many ask, not knowing that it’s easier than it seems. Throughout this post, we want to give you some advice and ideas about product photography, about the elements to consider when taking a photograph and the usefulness of product photo machines.

Elements to consider when taking photos

Next, we’re going to discuss the three most important elements in product photography:

Lighting in product photography

The lighting is an essential element for taking a good photo. This can be through natural light, ideal for products that are used outdoors or that benefit from a “natural” appearance. The best time to take advantage of natural light is usually during the morning or at sunset, when the light is softer.

Artificial light can also be used, such as studio lights. Different options, like LED lights, spotlights, or flashes offer total control over lighting. They are essential for consistent photos in a studio environment . Additionally, to help you, you can use different lighting accessories that we have available.

Photo framing

Framing is crucial to present the product in the most attractive and clear way possible. Therefore, below we show you the main types of framing in photography:

• Composition:
  • Rule of thirds: Place the product at one of the intersection points on a 3×3 grid for a balanced frame.
  • Fill the frame: Getting close to the product to fill the frame can help show details.
• Camera Angles:
  • Experiment with different angles (front, top, side) to find the most flattering one for the product.
  • Unusual angles can make the image stand out, but they should always complement the product.

Background for product photography

The background is not a secondary element, as it significantly influences the perception and presentation of the product. A well-selected background ensures that attention is focused on the product, avoiding distractions and highlighting its features. Neutral backgrounds, such as white or gray, are ideal for a clean and consistent appearance, especially useful in e-commerce. On the other hand, colored or textured backgrounds can complement the product and help convey a specific emotion or atmosphere. If you’re interested in paper backgrounds, you can check out all the paper backgrounds available at AVisual STUDIOS.

Furthermore, the right background can establish a context, giving viewers an idea of how the product will be used in real life. This is particularly effective in marketing and advertising, where creating an emotional connection with the consumer is crucial.

Product photography

At AVisual STUDIOS, we have different machines for product photography that will allow you to obtain high-quality images quickly and effectively:

Alphashot 360

Alphashot 360, available in our Barcelona studio, revolutionizes photography for small products like jewelry, cosmetics, and footwear for eCommerce. It offers an automated system for still photos, sequential shots, 360º views, and high-quality videos. You can control everything from a single software: camera, lighting, angle, and settings like contrast and shadows. Save the configurations to use them in future sessions.

The Alphashot 360 facilitates shots from multiple angles efficiently and professionally. Additionally, it streamlines post-production by automatically removing backgrounds and allows direct publishing in different formats.

Alphatable

Alphatable, available in our Barcelona studio, modernizes flat product photography for your eCommerce, ideal for stationery, accessories, clothing, and other fabrics. This automated system facilitates high-quality overhead still photography. Through unified software, you control the camera, lighting, and adjustments such as contrast and shadows. Settings can be saved for future use or adapted to different products, simplifying the process with a single click.

Alphastudio XXL

Alphastudio XXL, available in our Barcelona studio, simplifies automated photography of products and models, including mannequins with clothing, suitcases, guitars, and more, ideal for still photo sessions, sequential, 360º, and high-quality videos. You can also control everything from a single software: camera, lighting, motorized base, and adjustments such as contrast and shadows. As in previous cases, this system accelerates capture and reduces post-production, automatically removing backgrounds and allowing direct publications on your eCommerce in various formats.

Scancube 308

ScanCube 308, available in our Madrid and Barcelona studios, automates jewelry and small product photography for ecommerce. It allows control of the camera, lighting, and adjustments, such as contrast and shadows, from its software. It offers background removal and export functions in various formats. It stands out for its LED lighting and motorized rotating base, ideal for still photos, 360º animations, and videos.

Scancube 626

The automated photo studio ScanCube 626, also available in our Madrid and Barcelona studios, simplifies photography for eCommerce. This machine is perfect for medium and large products from various sectors, such as food, electronics, fashion, and furniture. It automates still photos, 360º animations, and videos, with full control from its integrated software over the camera, lighting, and angle. It allows editing aspects such as contrast and shadows and creating templates for consistent sessions. It stands out for its automatic background removal function and export in multiple formats.

Take high-quality photos with AVisual STUDIOS

Take high-quality photos at AVisual STUDIOS, as we not only offer cutting-edge equipment such as Alphashot 360, Alphatable, Alphastudio XXL, and ScanCube 308 and 626 to capture the essence of your products, but also our spaces, our experience, and our advice to ensure that each image stands out. We invite you to experience the difference at AVisual STUDIOS, you can find us in Madrid or Barcelona.