Product photography for Amazon

Amazon is one of the giants of online e-commerce and there are a large number of sellers who use this platform to offer their products. Selling on Amazon is very competitive, therefore, images are the factor that will make the end consumer choose one seller over another. In today’s post, we give you the keys to photography on Amazon. ¡Toma nota de estas recomendaciones!

The importance of product photography on Amazon

Product photography is a key factor, not only to show the customer what is being sold, but also to differentiate from the rest of the competition. It is vitally important to offer users quality images so that they can appreciate all the details of the product and have the assurance that what they see is what they will receive.

Amazon, like many other platforms, has a list of parameters that users who wish to sell on their platform must strictly follow if what they are looking for is to be successful in their sales.

Minimum requirements for photos on Amazon

Amazon recommends a wide list of recommendations that photos of products for sale on their platform must meet. These parameters aim to offer the best user experience. The most important ones to consider for Amazon images are the following:

Size

Amazon recommends that product photographs occupy at least 1000px, either in width or length. Therefore, these dimensions can correspond to rectangular or square images.

Weight

Amazon proposes a file size limit of 10 MB. This way, the image does not hinder the loading time too much, so that it does not negatively affect the user experience.

Format

Amazon accepts different file formats, JPEG, TIFF or PNG. The most recommended format for product photos is JPEG. GIF, for example, is not recommended by the platform, as it may not add any value to a product for the buyer, in addition to being files that are generally of poor quality and much heavier.

Color space

The Amazon images accept sRGB or CMYK color spaces. Generally, the images shown in the Amazon catalog correspond to RGB colors, but sometimes images that have been photographed in RAW format, files with the CMYK color space, are used. Therefore, if these photographs are used and uploaded to Amazon, they will not pose any inconvenience as the platform will convert them to RGB.

Recommendations for Amazon images

Apart from the technical requirements for photography on Amazon, the platform also offers a series of recommendations to correspond to their quality parameters and offer an even more optimal user experience.

• The main image must show the product completely.
• The product must occupy 85% of the frame space.
• The main photo must show the product on a completely white background (RGB 255, 255, 255).
• In the main photographs, additional objects that may confuse the user should not be added. They can be added in alternative images.
• They must be images without text, that is, a complete packshot.
• Product illustrations are not allowed, they must be photographs.
• Images must be well-lit, well-focused, without shadows and with realistic colors.
• If it’s books or CDs/DVDs, the image must be the cover and completely fill the frame.
• Close-up photographs must add additional value to the product for its sale and offer clarifications on its use.

Professional studio for Amazon photography

As you have seen, quality in photography on Amazon is an essential requirement if you want to succeed on this platform. Therefore, if you’re looking to create professional product photography to meet Amazon’s quality standards and differentiate yourself from the competition, at AVisual STUDIOS you can rent our automated solutions for product photography at a very competitive price: Alphastudio XXL, Alphatable, Alphashot 360 and the ScanCube 308.

You’ll be able to take photographs for Amazon quickly and efficiently, ready to upload to your online store automatically on-site. The automated photography solutions come with integrated cutting-edge software that allows you to automatically adjust light, shadows, contrast, resolution, sharpness, and depth of field to obtain completely professional product photographs that meet Amazon’s quality standards. You can create 360º photography, overhead photography, mannequin photography or for large objects, detail shots… Ideal for all types of products, from cosmetics, perfumes, clothing, shoes, appliances, tools, instruments, technological gadgets, etc.

Don’t hesitate to check our rates and rent the most suitable solution for your business at the best price. If you need more information about our services, contact us so we can offer you a tailored solution to your needs. And don’t miss our previous post Automated Solutions in Product Photography.