Product photography for online leather goods store

Do you have an online leather goods store and need to take photos of your products? In today’s post, we share some tips for leather goods photography for e-commerce.

What is leather goods?

Leather goods refers to the set of garments and accessories mainly made from natural leather. The term comes from the word “Moroccan”, the demonym for the population of Morocco. Historically, humans have worked with leather to make clothing, footwear, and accessories, but during the 19th century, people of Moroccan origin were known as skilled leather workers. That’s why the term “leather goods” (marroquinería in Spanish) persists to this day.

Generally, leather goods are artisanal and handmade. Items made from this material tend to be very durable and resistant. Often, artisans use dyes to change the shades of their leathers, from brown and reddish tones to the blackest and darkest. Leather goods can range from shoes, jackets, vests, bags, belts, bracelets, wallets, hats…

Previously, these were fashion products that could only be found in physical stores, artisanal shops, or at fairs and markets, but with the advancement of technology, more and more stores and distributors have decided to explore their online business possibilities.

How to do product photography for online leather goods stores?

The photography of artisanal leather goods follows the standards of creating a product photo packshot like any other item for online sales. In general, all graphic material must meet quality standards for properly displaying the product to encourage sales.

If you are dedicated to selling and marketing leather goods online and are looking for the best way to showcase your products, here are some tips to obtain professional results.

Indirect or artificial light

It’s important to properly illuminate the product so that it’s exposed and the camera can capture its colors in much more realistic tones. It’s important to provide natural indirect or soft artificial lighting to achieve homogeneous and correctly distributed illumination on the object that allows it to be captured with clarity. Additionally, it’s important that the product casts natural shadows that help create volume and dimension in the final result.

Make the object look firm and voluminous

Online products base their potential for success among users, and therefore their sales, primarily on how they look in the e-commerce image. A very important quality is that the object looks firm and voluminous. This is an essential requirement. No one likes to see an empty bag, a folded boot, sandals without firmness, a jacket without volume… That’s why it’s important to add volume to objects, for example, by filling them with kraft paper, using fishing line to lift sandal straps, or using mannequins and real models to wear the garments so that the customer can imagine how the product should look when worn.

Show the product from different angles

One of the main characteristics of product photography for e-commerce is the possibility for the customer to appreciate all the details of a product through its images. Therefore, providing different views and angles is of vital importance so that the customer can get an idea of what the product is really like and exactly what they will receive in the comfort of their home.

Product centered in the photo

No one likes to see an image where part of the object is cropped, where it’s too far from the frame to appreciate all the details, or where it’s poorly centered. In the online store photography the products to be photographed must be correctly centered in the frame and must have a minimum margin so that the image can “breathe” in a way that the final result can be seen balanced.

White background without distractions

In general, for e-commerce photography, it is recommended not to use backgrounds with striking decorations that do not have the purpose of adding value to the product. Generally, it is highly recommended to display products on white backgrounds so that the customer focuses their attention entirely on the object. Additionally, along with proper lighting, the product will stand out against the white background, and all those details that make it different can be appreciated more adequately.

Realistic photography

It is important to offer a high-quality final result. Leather goods photographs for online commerce should be as realistic as possible, so that they can break the screen barrier between the product and the customer. It is important to avoid distortions and color modifications in post-production. Providing soft and natural lighting, appropriate focus and framing are key for quality results.

Automated solutions for online leather goods product photography

At AVisual STUDIOS, we are professionals in photography for online stores. We have a wide variety of services and solutions designed to meet the needs of an e-commerce regarding the creation of audiovisual content and comprehensive packshots for their products. Our automated solutions designed to create packshots ALPHASTUDIO XXL, ALPHATABLE, ALPHASHOT 360, ScanCube 308 and ScanCube 626 for a wide variety of products with the ease of a single click and ready to upload to the e-commerce.

Don’t hesitate to contact us so we can resolve any type of doubt regarding our services. We will be happy to help you. We also recommend you take a look at our previous post Model Photography with Alphastudio XXL.