The importance of product photography in e-commerce

Just as in a conventional physical store the appeal to attract potential customers is the storefront, in our online store we achieve the first impression with product photography. Therefore, if you want to get more out of your business and differentiate yourself from the competition, we explain the importance of product photography in e-commerce.

Product photo, what is it?

Product photography or product photo is the concept that refers to those photographs that are produced in order to sell or present a specific object and their objective is to:

• Awaken the customer’s interest: create a need to buy or know more about the product
• Denote brand reliability: demonstrate the quality of the business and its products
• Differentiate it from the competition: stand out from other competitors and get them to choose you

The importance of product photography in the final impact

How a user perceives a product through our e-commerce images not only determines the quality of the product, but also highlights how secure the brand is.

The key to e-commerce lies in eliminating the barriers of distrust generated in the customer by the impossibility of sensitively perceiving the product, and for this very reason, the 360° view resource, which we will discuss later, has gained greater importance in recent times.

Therefore, we should represent our products with the highest professional quality and detail possible. In fact, it has been shown that they also stay longer on our page when the image is more striking and has a higher visual quality.

Types of product photography

• Photography with neutral background: it is the quality standard in photography, with them you combine or contrast the images between them and with your e-commerce.
• Photography without background: they are ideal on pages where design and movement are paramount.
• 360° photographs: they offer a much more striking experience and directly impact the purchase decision.

How to photograph products

If you wonder how to take a product photograph you should know that, to start, there are 3 main rules: quality, consistency and time-saving. As you can imagine, product photography requires special technical conditions to be truly effective both in time and effort and in achieving the desired objective.

• The first step is to choose the background. The choice will be based on the product itself, in terms of lighting and reflections. It will also depend on whether we want it to be croppable, or also if the product is opaque or translucent.
• Another fundamental requirement is lighting. Everyone likes natural light, but it’s very difficult to control, so we recommend having professional studio lighting and adapting it to your objects and backgrounds, both in intensity and position. In addition to properly regulating the image exposure. This is an essential step to obtain optimal results.

• Have in your equipment a good tripod to ensure the stabilization of the shots. We also recommend that you use a remote shutter release to avoid making the camera vibrate when shooting.

For professionals who come to our photography studio, a safe bet is the Orbitvu Alphastudio XXL. This tool reduces photo taking and cropping times to 3 seconds.

https://www.youtube.com/watch?v=AGUduem-sfo

With the integrated LED lighting, we will achieve perfect illumination of the products and automatically crop the background. Also, at the base, it has a motorized plate that allows us to take the famous 360° photographs or videos, at different angles thanks to the fact that we can take photographs with two cameras, one with a frontal angle and another with a zenith angle, both of products and live models. And, if your product is small and complex in stability, we have the solution for you: the Orbitvu Alphastudio XXL has a magic table specially designed for them.

For projects with tighter budgets, at Avisual Studios we have a professional background set that includes a flash lighting kit (2 Elinchrom DLite RX-ONE 100W) to take your photographs to the next level.

If you want to know in detail our professional photography solutions or you’re wondering how to take product photos for Instagram, social media or for your e-commerce, come visit us at Avisual Studios.

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